How A Video Campaign Engages Your Target Audience

by Hayden Gilmer on March 6, 2018

In order for a marketing campaign to be successful, the content must go a step further then just grabbing your audience’s attention. You need the content to resonate with your audience. If you’re not using video as a part of your marketing strategy you might want to reconsider. You’ve read enough facts, like the one that Over 500 million (half a BILLION) people are watching video on Facebook every day. So… what are you waiting for? It’s time to to engage your target audience by implementing a video campaign. Here are a few of the main reasons why...

Build a Foundation of Trust

Video allows you to connect with your audience in a way other content doesn’t. Video is personal. It offers viewers a deeper look into your business. Shows them a side of you they might not otherwise be able to experience. And it’s an excellent medium to convey feelings and emotions that express your organization’s core values.

Business is based on trust. Producing a video campaign or video series enables you to communicate with viewers on a consistent basis, and allows them to put a face with the name, so to speak. Video allows you to develop your brand’s identity, and when a lead trusts you and your brand, that leads to conversions.

Communicate Often in a Way they Love

Consumers call the shots. We’re in a fast moving world and people don’t have time to read through a long blog post. Video however, video allows people to consume information in a far shorter amount of time. Research shows that websites with 2-minute videos generate the most engagement.

Often times, you can get a lot more mileage by investing in a video series over a larger individual video project. Even if you shoot content at once, you can still cut it down and drip videos out over time. This provides a great way to to consistently engage your audience.

Provide Consumers A Wide Range of Information

There are many different kinds of videos that can benefit your business. Videos allow businesses to really be specific about their messaging and address pain points their customers have. A basic video series can cover a ton of ground.

For example, a study done by Google says that 50% of viewers look for videos related to a product before visiting its online store. If you’re a product-based company, you can develop a video series that showcases each of your company’s products. If you’re a service-based company, you can provide a video series that dives into clients’ experiences with your brand. Even your sales team can benefit from a video series by developing a series around buyer FAQs - saving them time by answering the most common questions your buyers have.   

Video Goes Beyond Your Website

Having video on your website is important. However, using specific campaigns to boost engagement can be vital to your marketing efforts. Video can reach your target on various different platforms. 92 percent of mobile video viewers share videos with others. Social media is the perfect environment for a series of videos that can boost your online visibility as well as the sharing of your content.

A Video campaign can even help your email marketing efforts. According to Hubspot, just using the word ‘Video’ in your subject line increases open rates.  

Video Is Changing Marketing

Years ago some businesses wouldn’t think they’d ever be using video. However, the digital revolution truly ushered in the age of video marketing. Video is now an essential tool in a marketing strategy. Video engages buyers and boosts their decision making process because they increase the relevance of your website, drives more leads and increases overall conversions.

Conclusion

Overall, there are a variety of ways for a video campaign can engage your audience. Think about your customer’s biggest needs, and engage them with a series of videos that begins to address those issues. Take advantage of a medium that allows you to provide a lot of information in an engaging manner, and watch what happens.

Topics: Video Content, Social Media Videos, Video Marketing Campaigns, Video Production