As you start to prepare your video series, there are a few questions you should ask yourself. Take some time to really dive deep into the reasons your making these videos, how they can establish your business and better position your product or service in front of your customers. As you put your series together, consider these 5 Essential Questions to Ask Before Developing a Video Series for Your Brand.
1. What Are You Providing For Customers?
Your video is your opportunity to speak directly to your ideal audience. Make sure you use the time wisely and be direct and informative. What information are your potential customers looking for? What problem does your target audience have that you can solve?
2. What You Need To Help Make Your Video Successful
Doing some research before filming the video series will likely help you be more successful. Here are some tips to help you identify important talking points during your video series
- Gather some information to help make your video successful. Prepare in advance and have your sales team provide you with an FAQ. Take a look at what current customers are asking so you can better address it.
- You’ll want to position yourself as a thought leader. Make sure you’re up on industry trends, information that hasn’t come into the media, get ahead of what’s going on now and what customers can expect.
- If you have a physical product, it would be a good idea to do a product demonstration at some point during your series. Ideally, you can show people the product in real world environments, not just photo or lab demonstrations. Show your viewers - potential buyers - how useful your product is.
- Including an educational series of videos could also be helpful. Each video can dive deeper into a specific area (or use) of the product with an explanation of what it is, why it’s useful, and how to use it.
3. Producing Content Consistently
Keep viewers coming back for more! Committing to do video is a great tool to help boost your regular blog post content (if you’re producing any). Adding an educational video to a blog post that’s talking about the same topic is a huge plus for SEO. Sharing multi media on social media platforms catch people’s attention and is proven to have more shares. There are many benefits. However, it’s also a big commitment. Make sure you’re able to schedule shoots in advance. Make sure industry thought leaders or any other team members can be available.
4. Think About How You Will Distribute Your Series
Producing a great video is half the battle. But how will everyone else know it’s SO great if they don’t know it exists? It’s more than posting on social media pages. It’s using strategic campaign techniques to help get your video in front of the right eyes. Taking advantage of paid ad campaigns. Facebook has a great ad campaign that works with a budget as low as $5.00 per day.
Think about who can help spread the word. Do you have any loyal customers? Consider doing some outreach prior to the release of your video. Are there bloggers, reviewers, social media socialites that would be interested? Are there relatable industry associations that would find it useful? Take the time to get some emails out to people and let them know you have a video coming out that you think they would be interested in. When your video is finalized, shoot over a link to where it’s published so they can share it.
5. Should Quality Matter?
Does quality matter when shooting a video? Ummm… YES! We’re in a very digital age. You need to set yourself apart from your competition and make a splash. Use your time and budget wisely. Don’t waste your time as well as other people’s on shooting things that will turn out low quality. Know what you want to do, and learn the best and most efficient way to get there. Try to use your filming day to take advantage of as much content you can produce within that day. It’s important to be consistent with the look and feel of your video.
These are all good questions for you to consider prior to shooting your video. Remember to ask yourself questions to make sure you cover all aspects of the project. Video can be a great tool if you use it correctly. Just do the leg work and plan things out in advance in order to reach your goal.
Looking to add video to your marketing strategy? Download our checklist below: